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GDPR: burden or major opportunity for your law firm?

The new General Data Protection Regulation (GDPR) will be enforced from 25 May 2018 and it’s been described as the “most important change in data privacy regulation in 20 years”. Despite the prospect of large fines for non-compliance, still far too few UK businesses have started to prepare themselves for GDPR, warn business groups. So, how do business get ready for the GDPR? And is it all yet more red tape that UK firms can do without – or could it actually be good for business, as one leading expert is claiming?
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How can law firms convert more telephone enquiries into clients?

Published last year (and available to download for free), Professor Ian Cooper’s report – Converting Telephone Enquiries: Residential Conveyancing – was a damning indictment of UK law firms.

They were reported to be missing out on millions of pounds of business by responding poorly to everyday telephone requests for residential conveyancing quotes. Research calls had been made to almost 400 law firms and 85 per cent of them treated such enquiries as a “low level admin task”, with 91 per cent failing to differentiate themselves from competitors either during the call or in follow-up emails. Read more

Helping you prepare for GDPR – a checklist for IT Teams

The General Data Protection Regulations come into force in May 2018. Although your IT team will be vital in implementing any changes needed to ensure that data is held securely with a clear audit trail and that only relevant people have access, it is the data controllers (the people who actually use and manage the data) who need to be prepared. Read more

How can law firms harness the power of online video marketing?

The stats make a compelling case. Including video on a website landing page could increase conversion rates by as much as 80 per cent, while including video in an email can ensure a 200-300 per cent click-through increase (source: HubSpot). As HubSpot blogger, Lindsay Kolowich, explains: “Video is a powerful way to communicate your brand story, explain your value proposition and build relationships with your customers and prospects”. Read more

What is the GDPR and why should your law firm care?

Seeking to better protect EU citizens from privacy and data breaches, the EU General Data Protection Regulation (GDPR) was adopted in April 2016. It’s been described as the most important change in data privacy regulation in 20 years.

Although organisations that don’t comply may be fined up to 4 per cent of their global turnover or €20m for more serious transgressions, the GDPR will be enforced from 25 May 2018, so there’s still time to prepare your law firm.
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